Our Technology

Hair can look healthy on the surface while its underlying fibre is becoming weaker. Heat, colour, chemical treatments, pollution, hard water and everyday styling can compromise the structure of the hair fibre, affecting strength, resilience and its ability to retain structural components.

K Formula looks at the fibre.

Peptide-powered l Science-first l Ingredient-led

Hair can look healthy on the surface while its underlying fibre is becoming weaker. Heat, colour, chemical treatments, pollution, hard water and everyday styling can compromise the structure of the hair fibre, affecting strength, resilience and its ability to retain structural components.

K Formula looks at the fibre.

Peptide-powered l Science-first l Ingredient-led

What you see is only part of the story.

Repeated exposure to heat, colour, chemical treatments, pollution, hard water and mechanical stress can progressively weaken the hair fibre.

The result isn't just roughness or frizz, It can mean :

What you see is only part of the story.

Repeated exposure to heat, colour, chemical
treatments, pollution, hard water and mechanical
stress can progressively weaken the hair fibre.
The result isn't just roughness or frizz.

Weaker
Hair Fibres Weak Fibres

Less ability to
withstand stress.

More
Breakage More Breakage

Greater fibre failure
under mechanical
stress.

Structural
Loss Structural Loss

Reduced retention
of hair's structural
keratin.

Thinner
Looking Hair Thinner Looking Hair

Visible loss of
density and body.

UNDERSTANDING HAIR

The science of hair, layer by layer

To repair hair, you first have to understand what is changing inside it.

01

SURFACE

What you see and feel.

The outer surface of the hair fibre influences smoothness, manageability and how the hair responds to moisture and friction.

02

FIBRE STRUCTURE

Where strength matters.

The internal structure of the hair fibre determines its ability to withstand stress, retain structural components and recover from everyday handling.

03

STRUCTURAL INTEGRITY

What changes with damage.

As damage accumulates, the fibre becomes weaker and more susceptible to breakage. K Formula's science is centred on measurable changes in hair-fibre performance and structure.

UNDERSTANDING HAIR

The science of hair,
layer by layer

To repair hair, you first have to understand what is changing inside it.

01

SURFACE

What you see and feel.

The outer surface of the hair fibre influences smoothness, manageability and how the hair responds to moisture and friction.

02

FIBRE STRUCTURE

Where strength matters.

The internal structure of the hair fibre determines its ability to withstand stress, retain structural components and recover from everyday handling.

03

STRUCTURAL INTEGRITY

What changes with damage.

As damage accumulates, the fibre becomes weaker and more susceptible to breakage. K Formula's science is centred on measurable changes in hair-fibre performance and structure.

Most haircare is designed around how hair
looks and feels.
K Formula's science starts with the fibre.

We developed a proprietary peptide technology
designed to support compromised hair at the
fibre level.

Most haircare is designed around how hair
looks and feels.
K Formula's science starts with the fibre.

We developed a proprietary peptide
technology designed to support compromised
hair at the fibre level.

PATENT
PENDING

4 PATENT
APPLICATIONS FILED

PATENT
PENDING

4 PATENT
APPLICATIONS FILED

Proprietary peptide technology developed
for hair.

Trichopeptics™ is K Formula's patent-pending
peptide technology platform, designed to
support the structural integrity of damaged hair.
It helps reinforce, strengthen & restore damaged
hair fibres for visibly healthier hair.

Proprietary peptide technology developed
for hair.

Trichopeptics™ is K Formula's patent-pending peptide technology platform, designed to support the structural integrity of damaged hair. It helps reinforce, strengthen & restore damaged hair fibres for visibly healthier hair.

01

TARGET

Identifies areas of
compromised hair fibre.

Identifies areas
of compromised
hair fibre.

02

REINFORCE

Supports the strength and
resilience of weakened hair.

Supports the strength
and resilience of
weakened hair.

03

RESTORE

Helps improve smoothness, manageability and overall hair
health. Designed to support hair where damage begins;
at the fibre level.

Helps improve smoothness, manageability and overall hair health. Designed to support hair where damage begins - at the fibre level.

TENSILE STRENGTH

80%

Measures the stress a hair fibre can withstand before failure.

Measures the stress a hair fibre can
withstand before failure.

BREAKAGE

97%

Measures fibre failure following mechanical stress.

Measures fibre failure following
mechanical stress.

KERATIN RETENTION

94%

Measures retention of hair's structural keratin following treatment.

Measures retention of hair's structural
keratin following treatment.

1,500+
PARTICIPANTS

Across clinical and in-vivo studies.

Across clinical and
in-vivo studies.

REAL-WORLD
CONDITIONS

Hard water, humidity, pollution and styling.

Hard water, humidity,
pollution and styling.

MULTIPLE
LEVELS

Molecular → Fibre → Visible.

Molecular → Fibre
→ Visible.

FIVE
MINUTES

Treatment efficacy.

CLINICAL IN-VIVO

Real Results, Real People

REAL HAIR

Tested in real world conditions

MICROSCOPIC ANALYSIS

Visible proof at a deeper level.

THE RESULT

Science you can see

K Formula’s formulations are designed to deliver both immediate and progressive benefits.
Some improvements in softness and manageability can be noticed after use, while improvements in hair strength and overall condition develop with continued use.

K Formula’s formulations are designed to deliver both immediate and progressive benefits. Some improvements in softness and manageability can be noticed after use, while improvements in hair strength and overall condition develop with continued use.

REAL SCIENCE | REAL HAIR CHANGE

EXPLORE THE PRODUCTS

Hair damage isMORE THAN WHAT YOU SEE

Hair damage isMORE THAN WHAT YOU SEE